Femmes en images : significations attribuées à la figure féminine dans la publicité d'un magazine brésilien (1950-1960)

Abstract : This study aims to analyze women-oriented advertisements in a women's Brazilian magazine, Capricho, between the 1950's and the 1960's and to comment on the female figure they conveyed. The illustrations within these advertisements show how habits and behaviors evolved, especially in the mid 1960's with the emergence of cultural movements, the feminist movement, the sexual revolution and the achievements of women.
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Submitted on : Saturday, February 2, 2013 - 10:01:29 AM
Last modification on : Thursday, February 21, 2019 - 12:12:02 PM
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  • HAL Id : hal-00783939, version 1

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Raquel de Barros Pinto Miguel. Femmes en images : significations attribuées à la figure féminine dans la publicité d'un magazine brésilien (1950-1960). Encyclo. Revue de l'école doctorale ED 382, Université Sorbonne Paris Cité, 2013, p.119-143. ⟨hal-00783939⟩

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